The public Relation and advertising Major Is focusing on the Persuasive side of the Media content, starting by stimulating the audience's interest by the different appeals and ending up by persuading them effectively, in addition to designing the different public relations and advertising campaigns in addition to providing him with persuasion, negotiation, and personal communication skills to enhance his ability to arouse the public's interest in the various types of communication and media content he presents.
Students are introduced to the three majors through their 1st and 2nd year through the introductory courses of each major and throughout internal practical training given on each Media branch to help them choose concisely their majors, the theoretical and practical contents enhance their talents and skills and direct them to the Path of their dreams.
What will I Learn?
Each year students register in 6 courses including 4 mandatory and 2 electives in each Major sheets are attached.
copywriters, brand managers, PR Specialists, Marketing Specialists, market analysts, issue management, corporate communication specialists relations, Media Relations officers, social media specialists
The institute is committed to providing a distinguished academic
an environment that enables the student to gain knowledge, skills, and ethics of the profession and to strengthen partnerships with Canadian universities to develop the academic environment, which will be reflected on the professional aspect of the graduate and qualify him for the local, regional and international labor market and support scientific research for community service and development purposes.
Head of Department Message
The Public Relations and Advertising program seeks to provide our students with all educational, scientific, professional and practical methods that make them ready to graduate and compete in the labor market with the specifications of a distinguished graduate capable of competing in all areas of specialization.
Where each graduate is qualified to work in all professions related to production and creative advertising, planning and implementing various marketing campaigns, managing public relations campaigns and programs, organizing conferences and special events, through a unique educational service provided to our students over 4 years of explanation, analysis, discussions, exercises, contact with the labor market and transfer experiences between different professional institutions related by our major.
We are always waiting for our students every year with greater expectations for more work, diligence, cooperation, support and training to achieve the vision and mission of the program, which seeks to graduate students who are able to compete in the local, regional and international labor market with the best efficiency and the highest skills.