School of Mass Communication at CIC offers a B.A. with three majors: Audio-Visual Production,Digital & Specialized Journalism, and Integrated Marketing Communication.
Our program focuses on the powerful role of media in shaping societies — locally, regionally, and globally. Students gain hands-on experience in journalism, news writing, reporting, radio and TV production, public relations campaigns, advertising strategies, Sports Journalism and digital marketing, which continues to be one of today’s most in-demand media fields.
Why Study Mass Communication at CIC?
Accredited Egyptian Degree
Fully accredited by the Ministry of Higher Education, the Supreme Council of Universities, and NAQAAE.
Canadian Dual Degree Option
The Canadian bachelor’s degree is accredited by Cape Breton University (CBU) in Canada. (Ask about the available majors in the Dual Program.)
Study Abroad Opportunities
Gain international experience by studying in Canada for one year or more.
Real-World Training
Students participate in workshops, studio projects, campaigns, and collaborations with leading media organizations.
Career-Ready Graduates
The program prepares you for diverse careers in TV & radio production, newsrooms, PR agencies, advertising companies, digital media, and corporate communication.
Available Majors
Integrated Marketing Communication
Minor 1 : Advertising and Promotional communication
Minor 2: Public relations and Corporate communication
Audio - Visual production
Minor 1: Audio and visual News production
Minor 2: Audio and visual Interactive production
Digital and Specialized Journalism
Minor 1 : Digital Journalism
Minor 2: Sports Journalism
Mass Communication Practical Training & Field Trips
CIC provides Mass Communication students with hands-on training, studio workshops, and field trips every semester to enhance their production skills, media experience, and industry exposure.
National Council for Women
Deutsche Welle (DW) Germany
The Egyptian Media Production City
Sada El-Balad TV Network
Time has changed These practical experiences help students build strong media portfolios and prepare them for careers in the journalism, broadcasting, PR, advertising, and digital media industries.
Meet Dr. Nermeen El Azrak
Dean of Mass Communication CIC
Welcome to the School of Mass Communication. We are committed to providing a unique and inspiring academic experience that blends strong theoretical foundations with hands-on practical training. Through workshops, seminars, and real-world projects, we prepare our students to become skilled and ethical media professionals ready to thrive in today’s evolving media landscape. We believe in nurturing creativity, critical thinking, and leadership — empowering our students to inform, influence, and inspire
Prof. Nermeen El Azrak Dean of Mass Communication - CIC