Quality Unit (PR & Advertising)

Program message
Program objectives

The Public Relations and Advertising Program at the Canadian Institute of Modern Media Technology is committed to continuous development of academic, professional, and technological aspects to prepare qualified cadres to compete in the communications and advertising labor market, committed to professional ethics, while promoting scientific research to serve society and achieve development goals..

Providing students with the theoretical and practical knowledge to understand developments in the public relations and advertising industry and their impact on corporate and marketing communication activities..
Develop technical and creative skills in the areas of communication planning, implementing advertising campaigns, and managing corporate reputation using the latest digital technology applications..
Employing scientific research methods in studying and analyzing public trends and consumer behavior, which contributes to improving the effectiveness of communication and advertising messages..
Commitment to ethical and professional standards and laws regulating public relations and advertising practices, with familiarity with the approved professional charters and controls in the field.
Qualifying students to master the Arabic language and at least one foreign language to ensure efficient communication with local, regional and international markets..
Developing critical and creative thinking in designing communication and advertising messages while adhering to objectivity, accuracy, and transparency..
Providing students with the knowledge necessary to keep up with global trends in public relations, advertising, and integrated marketing communications, and to benefit from them in developing their professional practices..
Enabling students to efficiently employ traditional and digital media platforms to expand the reach of communication messages and achieve the intended impact..
Developing students’ leadership and teamwork skills to enhance their ability to effectively manage public relations and advertising teams..
Raising awareness of political, social, economic and cultural changes at the local, regional and international levels, enabling them to design communication and advertising strategies that are more responsive to the needs of society..
Encouraging students to pursue continuous learning and professional development to keep pace with the rapid developments in corporate communication and digital advertising..
Developing students’ research and applied skills to enable them to effectively contribute to community service and enhance the role of communication and advertising in development.

For the Academic Year of 2025 - 2026

VISION, MISSION, OBJECTIVES AND STRATEGIC GOALS

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check this link for Quality-Friends

https://www.facebook.com/CIC-Mass-COMM-Quality-Friends-101362392148316/

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Location

New Cairo Campus

Khaled Ibn El Waleed Street, Services Area # 6, South of Police Academy, New Cairo, Cairo, Egypt, 11835.

Sheikh Zayed Campus

District 12, Continental Gardens, behind Yasmine Resort, Sheikh Zayed City, 6th of October

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New Students

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Current Students

New Cairo

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Zayed

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