As part of their awareness-driven initiatives, Mass Communication students launched the “Barra El Zone” campaign to shed light on the risks of electronic gaming addiction among children, while encouraging healthier alternatives that help them build a balanced relationship between the digital world and real life.
To deliver its message in an engaging and relatable way, the campaign relied on direct interaction with both children and parents through workshops and interactive activities held across different locations, including Fam Bam, Wadi Degla Club, and the Earth Day celebration at Stanford School. The initiative also took part in Orphan’s Day activities at Resala Association and organized volunteering activities during Ramadan at the Egyptian Food Bank, helping spread awareness through real-life experiences and community engagement.
During Ramadan, the campaign launched an animated awareness series titled “Kharig Netaq El Lo’ba” (Outside the Game Zone) in collaboration with Manakish. Through the character “Mojo,” the series presented relatable daily situations in a simple and engaging way.
The campaign carried a meaningful message that reflects its core mission:
“Every child deserves to play… but games should never take away their childhood.”
