Under the leadership of Dr. Neam Mohyledin, Head of the Public Relations and Advertising Department, fourth-year students at CIC have showcased two outstanding graduation projects that reflect creativity, social awareness, and forward-thinking approaches to contemporary issues.
“Delulu” – Redefining Digital Emotional Balance
The first project, Delulu, addresses a growing concern in today’s digital age: excessive emotional attachment to AI platforms such as ChatGPT. The campaign specifically targets young women, encouraging them to maintain a healthy balance between virtual interactions and real-life relationships.
To ensure a well-rounded perspective, the team conducted in-depth research through interviews with psychologists, AI specialists, and life coaches. Based on their findings, they developed practical solutions that promote healthier lifestyles, including engaging in physical activities such as exercise and yoga, as well as fostering real-life social connections. The project also features continuous awareness content and interactive initiatives designed to help individuals build stronger, more meaningful offline relationships.
Supervised by Dr. Hanan Ghali and Dr. Deyaa Yehia.
“Denim360” – Transforming Waste into Value
The second project, Denim360, introduces an innovative approach to sustainability by promoting the concept of upcycling within the fashion industry. The initiative focuses on repurposing discarded denim materials into new, practical, and creative products.
By collaborating with factories and workshops, the team collects unused denim scraps and transforms them into valuable items, showcasing the untapped potential of recycled materials. Denim360 functions both as an awareness campaign and a brand, aiming to inspire sustainable consumer behavior.
Denim360 engages the public through interactive events that promote hands-on upcycling, encouraging eco-friendly habits, and raising awareness about waste reduction. The team emphasizes that Denim360 goes beyond producing recycled goods; it seeks to build a culture of sustainability and creativity within the community.
Supervised by Ms. Reem Adel
