Under the leadership of Dr. Neam Mohyledin, Head of the Public Relations and Advertising Department, fourth-year students at CIC have showcased two outstanding graduation projects that reflect creativity, social awareness, and forward-thinking approaches to contemporary issues.
“Delulu” – Redefining Digital Emotional Balance
The first project, Delulu, addresses a growing concern in today’s digital age: excessive emotional attachment to AI platforms such as ChatGPT. The campaign specifically targets young women, encouraging them to maintain a healthy balance between virtual interactions and real-life relationships.
To ensure a well-rounded perspective, the team conducted in-depth research through interviews with psychologists, AI specialists, and life coaches. Based on their findings, they developed practical solutions that promote healthier lifestyles, including engaging in physical activities such as exercise and yoga, as well as fostering real-life social connections. The project also features continuous awareness content and interactive initiatives designed to help individuals build stronger, more meaningful offline relationships.
Supervised by Dr. Hanan Ghali and Dr. Deyaa Yehia.
