CIC Mass Communication’s Integrated Marketing Communications Department, headed by Dr. Naeim Mohieddin, organized a visit to the State Information Service (SIS) to strengthen professional cooperation and provide students with practical learning and training opportunities.
The delegation was welcomed by Ambassador Alaa Youssef, Chairman of SIS, and Dr. Howaida Mostafa, Vice Chairman of SIS. It included Prof. Dr. Magy El Helwany, Chairman of the Board of Mass Comm; Dr. Nermeen El Azrak, Dean of CIC Mass Communication; Dr. Amal El Ghazawy, Mass Communication Advisor at CIC.
During an open discussion with students, Ambassador Alaa Youssef highlighted the impact of digital media and artificial intelligence on the media industry, emphasizing the importance of developing young people’s creative and digital skills. He also encouraged students to create content showcasing Egypt’s cultural and tourism attractions to local and international audiences, while using social media responsibly and verifying information to combat rumors and misinformation.
As part of the visit, Ambassador Alaa Youssef expressed SIS’s commitment to welcoming and training CIC students annually, offering them opportunities to gain practical experience, connect with professionals, and prepare for the job market.
The visit reflects CIC’s commitment to bridging academic learning with professional practice and strengthening partnerships with national media institutions.
